Use a long white nightgown to emphasis the innocence of the character and also it is a common convention in horror movies as it is creepy.
This vest would go well with the costume of the old man, he will also wear a ruffled under shirt to compliment it.
We will use this axe hammer as the murder weapon and to show this we will have snippets of this and a sledge hammer throughout the trailer, although it is a common weapon we think it is the most effective.
Conventions: 1- One convention all three of these movie trailers share is the storyline. By this i mean that they take normal, everyday situations - common urban fears many people share being turned into a story and a nightmare. This is shown by in 'Orphan' it takes adopting and raising a child and turns it into something creepy with a 'secret'. In 'Emelie' it takes going out for dinner and leaving your children with a 'trustworthy' babysitter and changing it into a parents worst nightmare. Lastly, in 'The roommate' they take going to college and having a roommate and change it into a stalker story with a 'secret.
2- Another convention they all share is how the music predicts the mood being presented. In all three, when the stress is high the music is faster and more exaggerated creating anticipation and suspense with the characters. One example is, the start of 'The roommate' has happy music but when the editors want to change the mood, the music changes.
3- All horror films have a 'brave' or 'heroic' character who 'fights' or 'resists' the bad/mean character and 'saves' the movie. They are usually the main character or one of the main characters. In 'Orphan' it seems to be the mother. In 'Emelie' it is made out to be the eldest brother. Lastly, in 'The roommate' it is made out to be the victim herself, as she stands up to the stalker.
4- A common theme in horror is jump scares, in all three movie trailers they had jump scares to the music and also consisted of lots of screaming.
5- Secrets are also present in all three. In 'Orphan' a piece of text says "You'll never know her secret" which leaves the audience wondering whats wrong with this seemingly normal child and why is she acting the way she is. In 'Emelie' you wonder why and what the girl is doing so it makes the viewers eager to watch the movie for it to be revealed. Lastly in 'The roommate' we hear the mother say "is she taking her medication?" which is when the music changes to a dramatic and exaggerated tone which makes the audience think, what medication does she need? Why does her mum seem so concerned about it?
Trailer Explanation:
The genre of the movie 'Split' is horror/thriller. At the start of the trailer they use some music which builds tension and creates an uneasy atmosphere about what is going to happen next. This is a common theme in the horror genre as it builds suspense but also lets the audience be aware that something is upcoming. The setting at the start of the trailer is in a car park where the 3 girls are kidnapped. This is a common urban fear that is shared, being taken doing your normal everyday activities, in this case - grocery shopping. Then later on in the trailer the setting changes to an abandoned cellar where the young girls are kept captive. The lighting makes it look dangerous like it is makeshift light and as if the capturer made the cellar himself. On the walls there are a young child's drawings of a 'scary beast'. This creates a sense to the audience that something is wrong with the child we haven't met yet and that something bad is going to happen soon, doing this by using unusual settings and props. Suddenly, the camera moves as if it is the girls looking through the key hole and you can see a bottom half of a woman, this is giving off a sense of relief for the audience thinking this woman is going to save the young ones, the characters then get excited and therefore the audience gets excited too thinking someone was there to help the girls - also creates suspense. Suddenly the door opens and you see the girls kidnapper standing there in a 'posh' womans clothes and it really is the turning point of the trailer, showing what the movie is actually about - a person with an multi personality disorder. This created a sense to the audience that the film coming out will have a lot of plot twists to the movie and then creates excitement towards the release date of the film. The trailer then ends on a cliffhanger - which leaves the audience wanting more, therefore creating more attention around the movie.
How Mise En Scene was used:
In the trailer they used a cloudy and more 'darker' lighting before any of the action started, creating an unknown tension for the audience. The setting was in the parking lot of a grocery store in the middle of the day - which can scare the audience as it is such a 'normal, every day thing' that they all experience and do. The girls are dressed as the basic teenage girl would normally dress, therefore making it more uneasy for the audience as the characters are doing nothing out of the blue to attract attention to themselves. The setting then changes to a basement/cellar where the girls are being held captive. This place has no windows which means there is no way for them to escape and leaves the audience wondering if the teenagers would find a way out in the movie. You then see the man change costume depending on the personality he is - one as a young child, a woman, etc. This then makes the audience feel tense due to what will the personalities do to the girls and which one is the most dangerous one.
Characters:
In the trailer you can see 5 different characters overall.
1 character is one of the three girls dad - he soon goes missing and leaves the audience wondering what happened to him??
2 of the 5 we meet are some of the girls friends, they are the typical and normal teenagers you will see and this links to the conventions by making you worried as to how something like this could happen.
Another character we meet in the trailer is the main girl. She is shown out to be the heroin of the trailer - trying to find way out of the basement and talking to the nicer personalities of the capturer. She is shown out to be brave. This links to the conventions of a horror film due to the fact that almost all films have a brave and heroic character throughout the movie.
Last but not least - the kidnapper. Although he may have many personalities within him, he is still one person. This links to the horror film genre due to the case that all films have the 'bad guy' who has something different about them. Therefore scaring the audience by causing a creepy sense around the character.
On screen graphics:
The text used in this trailer is usually put on a dark, black screen suddenly with a sound effect. This creates tension and excitement to the audience as the trailer is fast moving therefore building anticipation. The text also has splits across it, this links to the movie title 'Split'. It makes the audience be well aware the main character has severely different characteristics and is 'Split'.
Sound effects/Music and Camera work:
At the start of the film trailer you see the camera going towards a man, almost as if walking up to him. The music at this point is slowly building up creating suspense and making the audience suspicious. Then when the girl sees her father is missing a louder, sudden noise happens. This continues throughout the movie trailer. Whenever text appears then a sudden noise happens. 'Creepy' music continues throughout the trailer and creates anticipation and strain within the audience and viewers.
My target audience is anyone who is into pop culture, which predominately is teenagers and young adults - mainly female. This album reaches everyone in that age range by looking open to all with its black majority of colour on the front. It also appeals to my target audience in other ways by the name of the album being humours and presented in a large childish way. I went for a bold look so it can stand out and creates a less complicated and therefore the audience would be more attracted towards the album as it doesn't take a lot of thinking and that appeals to the younger audience in retrospect. I represented my artist - Lil Sibberz as strong and independent, to show that she is a solo artist therefore people become more inspired by her and makes her more admirable. She is also a good idol for teenage girls as she is independent in this photograph which most advertisements forget.
My magazine is used to attract the younger generation, such as teens and young adults - majority of females. It is mainly talking bout Lils big success of winning the X-Factor and her development of her music career. This will also attract a large audience due to the fact the X-Factor has a large fan base so they would want to follow the winner on their journey after winning the show as they watched the artist develop on screen. Talking about the build up of her career up until the audition also interests the audience as it shows how their favourite artist formed into the singer they all know and love.
For my album cover i represented the artist as a strong, independent individual. I did this by having a midst of her by herself in the photograph used. Then i gave it a bold, black background to keep all attention on the artist (Lil Sibberz). This makes the artist appealing by showing her as strong - something a young female audience will cling to. Which is what I am aiming for. The font used also gives off a 'scientific' feeling rather than the normal conventions such as a romantic give off.
Well ever since i was younger i always had the interest in singing - family kareokes and what not but it was always my best friend Kathy who encouraged me to take it further and audition for the X - factor!
QUESTION:
When did you first sing in front of an audience?
ANSWER:
Well i used to sing with my older brother at his gatherings and stuff but then as i got older i sang down at the local pubs and restaurants which has honestly helped build my confidence and my skill but also has gained a small name for myself in the local community, which feels great! My family always got me to sing whenever the chance occurred.
QUESTION:
How did your friends and family react to you winning the X-factor?
ANSWER:
All of them were extremely supportive and most came to watch the finals! I wouldn't of gotten through the stress of it all without them! We all went out the day after to get some food, Waddah was really pleased as well!
QUESTION:
Are you excited to go on tour next week?
ANSWER:
As exciting as it is, it’s all moving really really fast, i honestly have no track of time whatsoever! One minute i’m auditioning for the X-factor then the next i’m getting ready for a worldwide tour!! Like what even? Sometimes i forget that people will actually recognize me when i go out and get the best surprise when people ask for a photo with me, like me out of all people?? It's actually been the biggest change i've experienced in my whole life!
QUESTION:
How do you feel about your upcoming album?
ANSWER:
I’m actually so excited to hear about everyone's reaction to it! The team and i have all been working very hard these past few weeks, and yes i know it is all coming as a surprise but i cannot wait! The album is full of different kinds of songs so there should be a little something for everyone. Personally my favorite thing about the album is the name itself, ‘Attack of the cucumbers’ it is quite…… original….
QUESTION:
What else do you do besides singing?
ANSWER:
I usually go out and spend time with my friends and boyfriend Waddah ;) And i had a day job at a cafe but ever since passing the audition i've sadly had to leave the job, which is a shame, but for the best! I’ve always enjoyed going to the theater and seeing what shows are on at the time, i have been going ever since i can remember! When i was little my gran would take me every sunday before ballette and i can honestly say it was the highlight of my weekends as a kid, i still go whenever i get the chance now!! My favorite show has always been ‘Hairspray’ or ‘The Blood Brothers’ they are both so amazing, they are a must see whenever they are on!
In this essay, I am analysing Charlie Otto who's stage name is 'Charlie Puth'. He is 24 years old with a large fanbase of mixed genders but predominantly young teenaged girls and young women. Signed with; eleveneleven, Artists Partner Group and Atlantic records. He initially gained recognition from posting youtube videos of him singing and playing instruments. He then continued to make a debut single called 'Marvin Gaye' with the vocals of Meghan Trainor, he then realised his new album 'Nine Track Mind' in January 2016. Usually Charlie is marketed and advertised on radio and the internet with websites like Twitter where he gets and receives a huge amount of attention. He also gets a lot of attention from his songs being played continuously on music channels and youtube as well. I am analyzing promotion of one of his popular singles 'Dangerously'.
Genre: The genre of Charlie Puth - Dangerously is pop/RnB like a majority of his music. This is a well known genre and it is shown in the album cover by the bright yellow background which is mostly associated with 'pop' music (bright colours). The album cover is neat with a limited colour palette, which suggests it won't be a heavy and aggressive album, instead it will consist of somewhat calming songs. In the music video the genre is represented by the artists plain style of clothes he is wearing during the video. He doesn't change costume during the full video. This could show the simplicity he feels now that his 'love' is gone. The stereotypical conventions of pop are followed, as there is simplicity and fast changing shots with multiple sizes, e.g close ups, extreme close ups, mid shots, long shots. These shots can show the depths of his feelings, with an extreme close up of his bruised knuckles, it shows that the emotional pain he is experiencing inside amounts to physical pain. Conventions:
The conventions of the album cover is the enhancement of the artists looks - he looks quite neat and his hair is styled so he looks like he puts effort into his appearance, like most pop singers. They use a very bright colour scheme, with the yellow matching the colour of his name and the colour of the video. Using a mid shot of the artist shows he's the only focus. With the album name and his name placed neatly in the middle in a bold and somewhat different use of text connotes the sense that it is is exactly organised and is more 'hip' to the kids. The brighter lighting shows the song will be a bit more uplifting and clear, unlike rap which usually represents the colours with greys and dark colours. This can also show that it will not be heavy and offensive, which is following the stereotypical pop genre. In the main photo of the album, his hand is held at his chest which can show the music of this album is either about heartbreak or love, from the NVC of his facial expression it is interpreted that it is more likely to be of a heartbreak sense.
At the start of the music video he is seen looking into the camera which shows he is telling more of a story than anything else. In the video the setting is a dark, empty, black room which contains mirrors and the artist. This could represent the emptiness he feels inside now that his 'love' has left him, usually depression and heartbreak is represented by dark colours such as black. With all the surfaces being reflective and there also being many mirrors, it can show that the artist feels he only has himself to fall back on and that the only person that is left is the artist himself. Being in a dark and empty space could also be a sign he is stuck in this mindset and cannot move on from his past. Midway through the video there are arrows that are burning, which come crashing down in the black space. Arrows usually represent love and falling in love with someone else such as 'cupids arrow'. The arrows in the video are engulfed by burning flames which shows that the arrows in a negative way, where normally they would have positive connotations, it shows the destruction they caused which is also in the lyrics he is singing. During the video the actress and Charlie are staring at each other through a glass surface and the female artist that seems to be the person he is 'in love with' gently taps where he is standing, then he and the glass shatter, this could represent that the actress has a lot of power and control over the artist's feelings and emotional state and the simplest of things she does will or has hurt him.
Target Audience:
The audience the album is trying to reach is most likely to be a mainstream audience. The album seems to be more appealing to young girls and young women who have experienced the emotions and feelings that the artist is singing about.
Representation of the artist: The artist is represented as being in touch with his feelings and as an emotional person. He is also shown as confident and an idol to the younger generation of boys and girls by his posture and the fact the video shows him as just by himself with the occasional illusion of his once lover. However, when he is hurt by either punching the glass or one of the arrows cutting him, he continues to stand up and carry on with what he was originally doing in the first place. This is inspiring the audience (especially the younger viewers) to keep going and stay strong, no matter what the circumstances.
Use a long white nightgown to emphasis the innocence of the character and also it is a common convention in horror movies as it is creepy.
This vest would go well with the costume of the old man, he will also wear a ruffled under shirt to compliment it.
We will use this axe hammer as the murder weapon and to show this we will have snippets of this and a sledge hammer throughout the trailer, although it is a common weapon we think it is the most effective.
