Assignment 1 - Analysis

ThiThis advertisement's audience are mainly teenage girls and younger women in their 20-30s who may like going out at night the way the perfume is presented. It also reaches to Beyonce's large and growing fanbase which is why they used her as the model to get more sales with the perfume by celebrity endorsement. The way she is represented is as a confident young woman who is in a way sexualised and has a stronger connection to her femininity but also a bold character which goes against traditional stereotypes that a woman needs to be covered and subserviant to a male in which is not present in the photo. By Beyonce being the single person in the photo means people are more likely to look at her. The model is alone in the photo and presented as a single but powerful female. Beyonce's NVC is presented as she is confident and dramatic making the viewers become intrigued by her posture and her overwhelming good looks. The setting in which the photo is based, is a artificially constructed night life scene with a single shot, direct address with a hard focus and using a low angle. This connotes a strong, influential approach and appearance which many people admire and aspire to. It makes people drawn towards the advertisement and therefore the company's perfume. The colours used were just different shades of purple which complimented the look of the advertisement really well and made the advert and the model herself look bolder, by doing this it catches the audiences eye easier than other advertisements. This connotes and matches the name of the perfume 'Midnight' due to the fact that purple is associated to late night scenes and dusk, the purple also creates a 'night life club' sense which is also shown in her costume as it isn't casual and isn't formal either. The costume she is wearing matches the back drop by being a darker shade of purple. The dress covers and somewhat reveals at the same time which makes her look more sexualised and more in touch with her femininity. The font and text size used for the word "HEAT" is larger and bolder than the rest and this shows the importance of the brand and the significance, it also fades from dark purple to light which matches the perfume.

This is a male fragnance advertisement aimed at older men in their 20s- mid 40s. The colours used in this advert are on the lighter side of the colour wheel, creating a steady toned and tropical feel about the advertisement. By giving off this interpretation of the shower wash, it attracts people due to the fact many themselves would much rather be in a tropical setting and this can take it one step closer.  This also enhances the product itself due to the fact it is darker than the theme its presented in, with the text being the same colour as the product making it more obvious to the audience and more visible due to the background it is on. The photo is placed on a sandy beach with a light blue, calm sea behind the model who is riding a white horse. The shower wash called 'old spice' is written in a older text and more fancy, they used this to connote how it is classy but also the scent has been working well for men for a longer time period than most 'new' fragnances do now. The setting of the photo connotes that the smell is also fresh and clean due to the fact it is placed on a beach which is clear of any dirt. The realistic aspects of this advert aren't very high but at the same time, can still happen. Normally you won't see a man in white jeans parading on a white horse holding a body wash but at the same time, anyone could easily do it. The shot used is a mid shot which is mainly used to show the character and the background. This is well used because it shows the expression of the model and shows the aspect of the background. The model used is quite well built and a 'ideal body' type that men generally aim towards. This can make the audience pulled towards the product sub consciously, wishing to be more like the desirable model. The costume choice of the model shows class and 'high standards' but also has a comedic side to it, his white jeans shows cleanness. With the NVC of the model being humorous but also an aspect of seriousness, will easily stand out to the audience as most men would find it funny.

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